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Featured Products

Grayton Ultra-Lightweight Hoodie

Purpose:Sun Protection, Outdoor Performance
Use:Fishing, Boating, Beach
Fabric:Polyester, Spandex

Shore Short - Cheeky

Purpose:Outdoor Durability, Everyday Wear
Use:Fishing, Amphibious Activities
Fabric:Nylon, Spandex


Our core items are carefully designed, developed, and crafted in the USA.

What does Choona mean?

Step behind the scenes with us to learn who we are, where we are going, and how to CHOOSE YOUR NATURE.

Shop Our Best-Selling Hoodie

Tropical Giraffe

Emerald Coast Camo

Grey Camo


Cheeky Aqua

designed Ingenuity

Everyday Technical Apparel

Choona was created to change the culture of the outdoor industry, every garment is designed with a purpose for a purpose.

Building Local

All core items are designed and manufactured domestically, prioritizing people and process.

Technical Outleisure

We design each garment specifically for all elements of life on the Florida Panhandle.

Responsibly Sourced

From start to finish, we prioritize sustainability with our supply chain partners.

Giving Back

Each garment sold provides 5 meals to kids in Leon, Nicaragua.
This hoodie feels like a sweet over-the-shoulder hug from your high school crush.
— Isaac A
Absolutely the softest most comfortable tees I own. Perfect for a breezy day on the boat, at the beach, or just hanging out!
— Brandon D

Follow us @choonaclothing

Our mission is to build everyday technical apparel that best prepares you to choose your nature.