Featured Products
Pt. Washington Sherpa Vest
Purpose:Outdoor Durability, Everyday Wear
Use:Boating, Camping, Lounge
Fabric:100% Polyester (High Pile)
Weight:Heavy
Skipper Shacket
Purpose:Outdoor Durability, Everyday Wear
Use:Boating, Camping, Lounge
Fabric:100% Recycled Polyester
Weight:Heavy
What does Choona mean?
Step behind the scenes with us to learn who we are, where we are going, and how to CHOOSE YOUR NATURE.
Shop Our Best-Selling Hoodie
Tropical Giraffe
Emerald Coast Camo
Grey Camo
Cheeky
Cheeky Aqua
designed Ingenuity
Everyday Technical Apparel
Choona was created to change the culture of the outdoor industry, every garment is designed with a purpose for a purpose.
Building Local
All core items are designed and manufactured domestically, prioritizing people and process.
Technical Outleisure
We design each garment specifically for all elements of life on the Florida Panhandle.
Responsibly Sourced
From start to finish, we prioritize sustainability with our supply chain partners.CUSTOMER REVIEWS
This hoodie feels like a sweet over-the-shoulder hug from your high school crush.
Absolutely the softest most comfortable tees I own. Perfect for a breezy day on the boat, at the beach, or just hanging out!
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