Featured Products
Grayton Ultra-Lightweight Hoodie
Purpose:Sun Protection, Outdoor Performance
Use:Fishing, Boating, Beach
Fabric:Polyester, Spandex
Weight:Ultra-Light
Shore Short - Cheeky
Purpose:Outdoor Durability, Everyday Wear
Use:Fishing, Amphibious Activities
Fabric:Nylon, Spandex
Weight:Medium
What does Choona mean?
Step behind the scenes with us to learn who we are, where we are going, and how to CHOOSE YOUR NATURE.
Shop Our Best-Selling Hoodie
Tropical Giraffe
Emerald Coast Camo
Grey Camo
Cheeky
Cheeky Aqua
designed Ingenuity
Everyday Technical Apparel
Choona was created to change the culture of the outdoor industry, every garment is designed with a purpose for a purpose.
Building Local
All core items are designed and manufactured domestically, prioritizing people and process.
Technical Outleisure
We design each garment specifically for all elements of life on the Florida Panhandle.
Responsibly Sourced
From start to finish, we prioritize sustainability with our supply chain partners.
Giving Back
Each garment sold provides 5 meals to kids in Leon, Nicaragua.CUSTOMER REVIEWS
This hoodie feels like a sweet over-the-shoulder hug from your high school crush.
Absolutely the softest most comfortable tees I own. Perfect for a breezy day on the boat, at the beach, or just hanging out!
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