Choona Clothing

Just Dropped — New Graphic Tees

Free Shipping on Orders Over $150

Bundle & Save

Free Returns

Wearing Choona Drifter Pant with a map-like pattern, four-way stretch comfort, a light long-sleeve shirt, and sandals, a person pulls the side pocket zipper outdoors against dry grass and a blurred landscape.

A person in a brown cap, dark sunglasses, and a black Choona Panhandle Pearl Snap smiles outdoors. The blurred background of trees and people hints at a relaxed Florida Panhandle coastal cowboy vibe.

Light as the air. Tough as the sun.

Shop The Hoodie

Hot off the press!

Shop New Daily

Shop Our Best-Selling Hoodie

Tropical Giraffe

Emerald Coast Camo

Grey Camo

Cheeky

Cheeky Aqua

Pt. Washington Sherpa Vest

Purpose:Outdoor Durability, Everyday Wear
Use:Boating, Camping, Lounge
Fabric:100% Polyester (High Pile)
Weight:Heavy

ON SALE NOW — ~~$168~~ $98

Skipper Shacket

Purpose:Outdoor Durability, Everyday Wear
Use:Boating, Camping, Lounge
Fabric:100% Recycled Polyester
Weight:Heavy

ON SALE NOW — ~~$155~~ $99

What does Choona mean?

Step behind the scenes with us to learn who we are, where we are going, and how to CHOOSE YOUR NATURE.

Watch Our Brand Anthem →

CUSTOMER REVIEWS

This hoodie feels like a sweet over-the-shoulder hug from your high school crush.

— Isaac A

Absolutely the softest most comfortable tees I own. Perfect for a breezy day on the boat, at the beach, or just hanging out!

— Brandon D

Our mission is to build everyday technical apparel that best prepares you to choose your nature.

Choona was created to change the culture of the outdoor industry, every garment is designed with a purpose for a purpose. Our mission is to build everyday technical apparel that best prepares you to choose your nature.

Newsletter

Sign up for exclusive offers, original stories, events and more.

© 2025 Choona. Website by Desiio.